Well the secret is out now, and I am going to tell you exactly what that secret is – there is no secret, so don’t be sucked in. Not long ago, someone mentioned that they had written a book with the word; Secret, proudly displayed in the title. Something like the; The Secrets of Successful Innovation, and I am sure we’ve all seen this before.

But I ask is it really a secret I mean I know the use of the word secret does sell more books, and is recommended as per The Writer’s Guild and a couple of books on how to sell your book deal to a publisher with a chapter on book titles. Indeed I asked the gentleman – did you depart an important attribute of innovation Something like perseverance, persistence, don’t ever give up, the need for passion, risk, or assimilating knowledge, observations, education, experience, from multiple industries, cultures, and areas of the human endeavor