The Bellwether Report contains detailed analysis of the UK’s marketing economy, based on a survey of 250 companies, representing all key business sectors. According to the most recent report, produced on behalf of the IPA (Institute of Practitioners in Advertising) and published on the IPA’s website the figures show that advertising budgets are being cut at the fastest rate since the terrorist attacks of 911. This sounds like a disaster for the advertising industry.

However, according to Campaign India, the report illustrates this situation by saying that 15% of companies reported an increase in total marketing budgets, whilst 27% reported a decrease. So what does that really mean Translated into real numbers it says that 67 companies reported that their marketing budgets had been cut, whilst 37 had increased their advertising budgets. We can only assume that the remaining 106 didn’t change their budgets. Put another way, 27% of companies cut their budgets and 73% didn’t.